convergence

Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. ... The old definitions that provided separation between Radio, TV, Cable, Newspapers, and Film have gone（or are going）forever.

convergence allows for interactive participation 

The audience is giving a choice of how they consume media

l.o to explore how bbc is regulated 

the radio industry is regulated by ofcom who also cover the tv industry

protection of u18

• material that might seriously impair the physical , mental or moral development of people under 18 must not be broadcasted 
• in the provision of service , broadcasters must take all reasonable steps to protect people under 18
• children must also be protected in form of appropriate scheduling ensuring that is unsuitable for them  ensuring that they are not privy to them     

radio

l.o to research the radio industry and bbc radio 1

In the uk the term "public service broadcast" refers to the broadcasting intended for public benefit rather them to serve purely commercial interests. The communications regulators OFCOM requires that certain television and radio broadcasters fulfil certain requirements as part of their licences to broadcasters . all the bbc tv and radio stations have a public service broadcasting remanent

1)how many national radio stations do the bbc run?

eleven

2) how many regional radio stations do the bbc run

15

3) 

The BBC is a public service broadcaster established by Royal Charter. It's funded by the licence fee paid by UK households. It provides ten national TV channels, regional TV programmes, an internet TV service - BBC Three - 10 national radio stations, 40 local radio stations and an extensive website.

4)who is the direct competition to psb radio 

commercial radio


l.o. to explore how bbc radio 1 meets psb remit and meets the need of its target aduanices

radio 1 audience is clearly addressed by presenters that are close to the age of there main listeners 15-29 
  

Featured snippet from

if i were a boy

Explore	Enhance	Excel
Identify the 7 elements of mise-en-sense in the music video	Analyse the connotations of the mise – en – scene and how it creates meaning for the audience	Begin to make links and comparisons between the mise – en – scene for the video and uptown funk

lighting : 

light 

dark

angled

colour: 

natural 



mise-en-sencen of 'if i were a boy ': lighting and connotations  

brighting lighting is used in beyonce's character when being shown of the camera . by using bright lighting her beyonce's face is half covered with light , the low-key lighting here suggest that she is sad but powerful at the same time.


costume














the music videos for bruno mars ' uptown funk' and beyonce's 'if i were a boy' have a very contrasting use of lighting and colour . 

for example in 'if i were a boy' the colours are black and white but the lighting is very bright and there is always some sort of lighting on her in the video but in the music video for uptown funk it is very bright and uses alot of colours    

camera

TO EXPLORE HOW CAMERA IS USED TO CREATE MEANING IN MUSIC VIDEOS 




shot types :

mid 
close up
extreme close up 
long shot
extreme long shot 
pov 
establing 



angles : 

low 
high 
dutch 


shot 1 : 

shot name : long shot 

why used: to show characters

why used here :

mise en scene of uptown funk

uptown funk mise-en-scene:

costume and props:

bright colourful suite jackets 

vintage cars 

shoe shiner 


lighting and colour:

high key lighting makes it an upbeat mood and make you feel happiness but nearer the end it goes to a dark lighting at the front but at the back they have red and blue LED to give a postive feel still

setting:

American road 

salon 

show shiners 

club 

 How does mise-en-scene create meaning for the audience ?

point 


bruno mars promotes him self in the music video because of his big ego and whats he is wearing and saying (singing) in the music video he makes himself     


   

mise en scene

	Connotation (what we see)	Connotation (what we associate / think of)
Culture	Death	Dieing
Colour	Black gray and blue	Death and sadness
Lighting	dark	Negativity
Setting	Graveyard	Death
Make up	Dirt and dark make up/sfx	dieing
Props	Grave stones and lamps	Death

	Connotation (what we see)	Connotation (what we associate / think of)
Culture	Jewels	Rich people
Colour	White and  gold	Rich people
Lighting	Bright high ley lighting	Upper class
Setting	bathtub	Water
Make up	Bright lipstick	Evil
Props	Gold and jewels	Rich

How does mise-en-scene create meaning for the audience ?


it creates meaning for the audience because