Postmodernism

Postmodernism
a late 20th-century style and concept in the arts, architecture, and criticism, which represents a departure from modernism and is characterized by the self-conscious use of earlier styles and conventions, a mixing of different artistic styles and media, and a 
general distrust of theories.


Post-Postmodernism

Matrix V Lego Movie

	LEGO	MATRIX
Narrative	Emmet is mistaken as the special and he has to save the world	Neo is the “Chosen One “and their whole life is a simulation then he wakes up and becomes part of the matrix
Characters	Emmet Wyldstyle Vitruvius Bad Cop	Neo Trinity Morpheus Agent Smith
Settings	Real world Lego world Old west	Mega city The Matrix
Media Language (camera work, editing, sound and mise-en scene	Wyldstyle clothing	Trinitys clothing

Lego Movie Marketing

L.O. TO EXPLORE MARKETING AND PROMOTION OF THE LEGO MOVIE TO LINK THE METHODS TO TARGET  AUDIENCE.

• teaser poster 
• 
  
• theatrical posters 
• 
  
• toys 
• 
  
• schools supplies
• 
  
• sticker books 
• 
  
• adverts/tv adverts 
• 
  
• social media 

Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain. ... Horizontal integration contrasts with vertical integration, where companies integrate multiple stages of production of a small number of production units.

Lego Movie Game

• you can be the characters
• get to see some of the set 
• get the naritive  

Lego Movie Cast

Chris Pratt - Emmet 

Elizabeth Banks - Wyldstle

will Arnett - bat man 

Will Ferrell - president business

Alison Brie - unikitty

Lego Movie Target Audience

l.o: to identify the target audience using demographics and psychographics


demographic - relating of the population structure

psychographics - Psychographics is a qualitative methodology used to describe consumers on psychological attributes. Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles

• young target audience who play with lego 

• parents who played with lego

• young adult cinema goers 

lego movie genre

• si-fi
• action 
• romance 
• old west      

demographic

• age/gender

• race 

• location

• social class 

psychographics

• personality 

• values 

• attitudes

• interests

• life style 

 

  

exam question

How dose the lego movie use intertextuality to represent different people in target audience ?


The LEGO movie uses intertextuality in the film to represent different audience . The primary target audience is kids form the age of 5 to 12 years of age . The second target audience is teenagers The third target audience is parents and grandparents  


primary target audience


the film is an u rated film that rating is usually amid at younger kids this is good because of intertextuality it has intertextually because the whole film is made out of LEGO.



secondary target audience


the teenagers would like this film because of superheros and they could reminisce about lego and there childhoods that they use intertextuality

Third target audience 


The lego movie has good use of intertextually for parents and grandparents because of the plot is the same as the matrix 

intertextuality

intertextuality 

the relationship between texts


 lego movie examples

• DC
• OIL
• THE MATRIXS 
• 1984 BOOK - THE GOVERMENT WATCHING 
• different WORLDS
• Friends 
• taco bell 
• film lighting ( si-fi , romantic and old west )
• mil house 
• Michelangelo ( ninger turtle and painter )
• cleopatra 
• starwars 
• Starbucks 
• fast food 
• Gandalf dying
• lots more matrix