Lego Movie Target Audience

l.o: to identify the target audience using demographics and psychographics


demographic - relating of the population structure

psychographics - Psychographics is a qualitative methodology used to describe consumers on psychological attributes. Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles

• young target audience who play with lego 

• parents who played with lego

• young adult cinema goers 

lego movie genre

• si-fi
• action 
• romance 
• old west      

demographic

• age/gender

• race 

• location

• social class 

psychographics

• personality 

• values 

• attitudes

• interests

• life style